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Winnipeg Parking Authority Campaign Encourages Drivers to “Be Aware. Park with Care” Around Schools, Fire Lanes and Designated Spaces

April 05, 2017

Earlier this week, the Winnipeg Parking Authority (WPA) launched its “Be Aware. Park with Care” campaign which encourages drivers to follow parking laws when stopping or parking around schools, fire lanes and designated parking spaces. The campaign aims to educate drivers about the parking rules in these high-offense areas prior to the WPA beginning to mail out parking tickets on May 1, 2017.

“Parking illegally around schools, in fire lanes and in designated parking spaces can cause serious safety concerns, traffic delays and inconvenience,” said Councillor Cindy Gilroy, Chair of the Standing Policy Committee on Innovation. “I’m pleased to see the Winnipeg Parking Authority take the initiative to educate the public and emphasize that these spaces are saved for something more important than your convenience.”

The campaign features several videos that will be used to supplement a social media campaign, radio spots, newspaper advertising as well as targeted communication with schools and parents.

“Illegally parked vehicles during school pick up and drop offs create serious safety hazards for children and cause traffic delays,” said Councillor Brian Mayes, the City’s Liaison for School Boards & Youth Opportunity. “I am thrilled the Winnipeg Parking Authority is launching this campaign and working with schools to address these concerns. 

Similarly, the campaign notes that illegally parked cars in fire lanes, whether at a shopping mall, grocery store, community centre or other public venue, can also cause safety issues.

“It’s vital that fire lanes remain free and clear of any parked cars so that we can respond quickly to emergency situations,” said Assistant Chief Mark Reshaur, Winnipeg Fire Paramedic Service. “Whether it’s a fire or a medical emergency, seconds count so please pay attention to signage and do not park in fire lanes.”

Also highlighted in the campaign are designated parking spaces which are reserved for persons with a physical disability and a properly displayed current permit.

More information is available at winnipeg.ca/parkwithcare.